Does this Fit or Match? Regulatory Focus Effects on New Product Team Decision-Making
Autoren/Herausgeber: |
Spanjol, J. Tam, L. Qualls, W. Bohlmann, J.D. |
---|---|
Erschienen: | 2008 |
Publikationsart: | Articles in Refereed Proceedings (International) |
erschienen in: | 2008 PDMA Research Conference, Orlando FL, September 2008. Best Paper Award |