Publikationen
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Spanjol J.;
Rosa A.;
Schirrmeister E.;
Dahl P.;
Domnik D.;
Lindner M.;
de la Cruz M.;
Kuhlmann J.-F.
(2023)
The potential of futures literacy for impact-oriented business schools
erschienen in: FUTURES https://doi.org/10.1016/j.futures.2022.103084
2023
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Gessl, A.;
Flörl, A.;
Schulc, E.
(2022)
Demand for community-based Case Management in Austria - a qualitative analysis
erschienen in: BMC Nursing https://doi.org/10.1186/s12912-021-00775-0
2022
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Nakata, Ch.;
Sharp, L.K.;
Spanjol, J.;
Cui, A.S.;
Izberk-Bilgin, E.;
Crawford, S.Y.;
Xiao, Y.
(2021)
Narrative arcs and shaping influences in long-term medication adherence
erschienen in: Social Science & Medicine https://doi.org/10.1016/j.socscimed.2021.114264 -
Xiao, Y.;
Spanjol, J.
(2021)
Yes, but not now! Why some users procrastinate in adopting digital product updates
erschienen in: Journal of Business Research https://doi.org/10.1016/j.jbusres.2021.06.066 -
Nations Azzari, C.;
Anderson, L.;
Mende, M.;
Go Jefferies, J.;
Downey, H.;
Ostrom, A.L.;
Spanjol, J.
(2021)
Consumers on the Job: Contextualization Crafting in Expert Services
erschienen in: Journal of Service Research https://doi.org/10.1177/10946705211012474 -
de la Cruz, M.;
Spanjol, J.
(2021)
Social Value in Business: An Interdisciplinary Integrative Review, Typology, and Research Agenda.
erschienen in: Academy of Management (AoM); Best Paper Proceedings; Proceedings of the Eighty-first Annual Meeting of the Academy of Management. 2021 -
Lindner, M.
(2021)
Sustainable Food Consumption of German Millennials: Exploring the "Attitude Behavior Gap"
erschienen in: Junior Management Science, 6(3), 424–467.
2021
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Wiesböck, F.;
Hess, T.;
Spanjol, J.
(2020)
The dual role of IT capabilities in the development of digital products and services
erschienen in: Information and Management https://doi.org/10.1016/j.im.2020.103389
2020
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Spanjol, J.;
de la Cruz, M.
(2019)
Innovating for Good. Wie Unternehmen ihren sozialen Mehrwert realisieren können.
erschienen in: OrganisationsEntwickung, Nr. 1/2019 © Handelsblatt Fachmedien GmbH
2019
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Spanjol, J.;
Xiao, Y.;
Welzenbach, L.
(2018)
Successive Innovation in Digital and Physical Products: Literature Review, Conceptual Framework, and Future Research Directions
erschienen in: Rajan Varadarajan and Satish Jayachandran (eds.): Review of Marketing Research, vol. 15, Innovation and Strategy. Bingley, UK: Emerald Publishing Ltd., 31-62 -
Gallan, A.;
McColl_Kennedy, J.R.;
Barakshina, T.;
Figueiredo, B.;
Go Jefferies, J.;
Gollnhofer, J.;
Hibbert, S.;
Luca, N.;
Roy, S.;
Spanjol, J.;
Winklhofer, H.
(2018)
Transforming Community Well-Being Through Patients' Lived Experiences
erschienen in: Journal of Business Research -
Scheidler, S.;
Edinger-Schons, L.M.;
Spanjol, J.;
Wieseke, J.
(2018)
Scrooge Posing as Mother Teresa: How Hypocritical Social Responsibility Strategies Hurt Employees and Firms
erschienen in: Journal of Business Ethics, doi.org/10.1007/s10551-018-3788-3 -
Nakata, C.;
Izberk-Bilgin, E.;
Sharp, L.;
Spanjol, J.;
Cui, A.S.;
Crawford, S.Y.;
Xiao, Y.
(2018)
Chronic illness medication compliance: a liminal and contextual consumer journey
erschienen in: Journal of the Academy of Marketing Science, https://doi.org/10.1007/s11747-018-0618-1 -
Gurtner, S.;
Spanjol, J.;
Griffin, A.
(2018)
PDMA Essentials 3: Leveraging Constraints for Innovation
2018
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Hietschold, N.;
Gurtner, S.;
Spanjol, J.
(2017)
Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations
erschienen in: Academy of Management (AoM); Best Paper Proceedings, Atlanta, GA, August 2017
2017
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Anderson, L.;
Spanjol, J.;
Jefferies Go, J.;
Ostrom, A.;
Baker, C.;
Bone, S.A.;
Downey, H.;
Mende, M.;
Rapp, J.M.
(2016)
Responsibility and Well-being: Resource Integration under Responsibilization in Expert Services
erschienen in: Journal of Public Policy & Marketing, 35 (2), 262-279
2016
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Spanjol, J.;
Cui, A.;
Nakata, Ch.;
Sharp, L.;
Crawford, S.;
Xiao, Y.;
Watson-Manheim, M.B.
(2015)
Co-Production of Prolonged, Complex, and Negative Services: An Examination of Medication Adherence in Chronically Ill Individuals
erschienen in: Journal of Service Research, 18 (3), 284-302
2015
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Tam, L.;
Spanjol, J.;
Rosa, J.A.
(2014)
Unintended Effects of Planning in Goal Striving: Substitution and Amplification
erschienen in: Bernd Schmitt and Leonard Lee (eds.): The Psychology of the Asian Consumer. Society for Consumer Psychology. New York, NY: Routledge, 33-39 -
Spanjol, J.;
Scott, M.J.;
Melamed, S.;
Page, A.L.;
Bergh, D.;
Pfanner, P.
(2014)
Collaborative Innovation Across Industry-Academy and Functional Boundaries: How Companies Innovate with Interdisciplinary Faculty and Student Teams
erschienen in: Abbie Griffin, Serdar Durmusoglu, and Charles Noble (eds.): Open Innovation: New Product Development Essentials from the PDMA, Hoboken, NJ: John Wiley & Sons Inc., 175-222. -
Beuk, F.;
Malter, A.J.;
Spanjol, J.;
Cocco, J.
(2014)
Financial Incentives and Salesperson Time Orientation in New Product Launch: A Longitudinal Study
erschienen in: Journal of Product Innovation Management, 31 (4), 647-663 -
Tabatabai S.;
Marcelo de la Cruz;
Vu M.
(2014)
Produkte systematisch entwickeln.
erschienen in: Controlling and Management Review, 58(4), 24-31 -
Spanjol, J.;
Tam, L.;
Tam, V.
(2014)
Employer-Employee Congruence in Environmental Values: An Exploration of Effects on Job Satisfaction and Creativity
erschienen in: Journal of Business Ethics, 130 (1), 117-130
2014
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Bohlmann, J.D.;
Spanjol, J.;
Qualls, W.;
Rosa, J.A.
(2013)
The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study
erschienen in: Journal of Product Innovation Management, 30 (2), 228-244 -
Watson-Manheim, M.B.;
Crawford, S.;
Nakata, Ch.;
Xiao, S.;
Holly, E.;
Spanjol, J.;
Sharp, L.;
Cui, A.
(2013)
Developing Targeted Text Messages for Enhancing Medication Adherence
erschienen in: Proceedings of the 19th Americas Conference on Information Systems, Chicago, IL, August 2013 -
Griffin, A.;
Josephson, B.W.;
Lilien, G.;
Wiersema, F.;
Bayus, B.;
Chandy, R.;
Dahan, E.;
Gaskin, S.;
Kohli, A.;
Miller, Ch.;
Oliva, R.;
Spanjol, J.
(2013)
Marketing’s Roles in Innovation in Business-to-Business Firms: Status, Issues and Research Agenda
erschienen in: Marketing Letters, 24 (4), 323-337
2013
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Tam, L.;
Spanjol, J.
(2012)
When Impediments Make You Jump rather than Stumble: Regulatory Nonfit, Implementation Intentions, and Goal Attainmen
erschienen in: Marketing Letters, 23 (1), 93-107 -
Spanjol, J.;
Mühlmeier, S.;
Tomczak, T.
(2012)
Strategic Orientation and Product Innovation: Exploring a Decompositional Approach
erschienen in: Journal of Product Innovation Management, 29 (6), 967-985
2012
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Spanjol, J.;
Qualls, W.;
Rosa, J.A.
(2011)
How Many and What Kind? The Role of Strategic Orientation in New Product Ideation
erschienen in: Journal of Product Innovation Management, 28 (2), 236-250 -
Spanjol, J.;
Tam, L.;
Qualls, W.;
Bohlmann, J.D.
(2011)
New Product Team Decision Making: Regulatory Focus Effects on Number, Type, and Timing Decisions
erschienen in: Journal of Product Innovation Management, 28 (5), 1-15
2011
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Tam, L.;
Bagozzi, R.P.;
Spanjol, J.
(2010)
When planning is not enough: the self-regulatory effect of implementation intentions on changing snacking habits
erschienen in: Health Psychology, 29 (3), 284-292 -
Spanjol, J.;
Tam, L.
(2010)
To Change or Not to Change: How Regulatory Focus Affects Change in Dyadic Decision-Making
erschienen in: Creativity and Innovation Management, 19 (4), 346-363
2010
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Spanjol, J.;
Tam, L.;
Qualls, W.;
Bohlmann, J.D.
(2008)
Does this Fit or Match? Regulatory Focus Effects on New Product Team Decision-Making
erschienen in: 2008 PDMA Research Conference, Orlando FL, September 2008. Best Paper Award -
Sorescu, A.;
Spanjol, J.
(2008)
Innovation’s Effect on Firm Value and Risk: Insights from Consumer Packaged Goods
erschienen in: Journal of Marketing, 72 (March), 114-132. - Featured in Marketing Thought Leaders Newsletter, American Marketing Association (AMA; June 2008), Marketing Management (May/June 2008), and Marketing News (2008, 42/4, p. 4).
2008
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Spanjol, J.;
Beuk, F.
(2007)
The Early Bird Gets the Worm: Assessing Performance in the Front End of Innovation (FEI)
erschienen in: 2007 PDMA Research Conference, Orlando FL, September 2007
2007
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Sorescu, A.;
Spanjol, J.
(2006)
Building Long-Term Firm Value Through Innovation
erschienen in: Marketing Science Institute, Working Paper Series, No. 06-122, Cambridge, MA
2006
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Venkatesh, S.;
Spanjol, J.
(2005)
Adaptive Innovation Management
erschienen in: Nirmal Pal and Dan Pantaleo (eds.): The Agile Enterprise: Reinventing your organization for success in an On-Demand world! New York, NY: Springer Science+Business Media, Inc., 151-166 -
Rosa, J.A.;
Spanjol, J.
(2005)
Micro-Level Product Market Dynamics: Shared Knowledge and its Relationship to Market Development
erschienen in: Journal of the Academy of Marketing Science, 33 (2), 197-216. - Equal contribution
2005
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Rosa, J.A.;
Spanjol, J.;
Porac, J.F.
(2004)
Text Analysis as a Tool for Assessing Marketing Strategy Performance
erschienen in: Christine Moorman and Donald R. Lehmann (eds.): Assessing Marketing Strategy Performance, Cambridge, MA: Marketing Science Institute (MSI), 185-211
2004
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Spanjol, J.
(2001)
Reconceptualizing Organizational Resources and their Role in Innovation
erschienen in: AMA 2001 Winter Educators’ Conference Proceedings, (eds. Ram Krishnan and Madhu Viswanathan), 12, 120-127 -
Porac, J.F.;
Rosa, J.A.;
Spanjol, J.;
Saxon, M.
(2001)
America's Family Vehicle: Path Creation in the Minivan Market
erschienen in: Raghu Garud and Peter Karnoe (eds.): Path Dependency and Creation, Mahwah, NJ: Lawrence Erlbaum, 213-242
2001
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Rosa, J.A.;
Porac, J.F.;
Spanjol, J.;
Saxon, M.
(1999)
Socio-Cognitive Dynamics in a Product Market
erschienen in: Journal of Marketing, 63 (Special Issue), 64-77